In the interview with Bernard Sextus, Director Operations of Leadec India, you can learn more about how every little contribution to climate protection counts, how data can be used to improve awareness and what Leadec colleagues in India actively do.
“Together, we can make a difference!”
There is a broad consensus that we must do everything we can to protect our environment. How can we, as individuals, make a positive impact?
While environmental protection can seem like a large-scale issue, it is actually the collective effort of individuals that drives real change. I believe that a data-driven approach could be key to identifying 3-4 key areas where even small changes in daily habits can make a big difference. Whether it is reducing your daily water usage at home or recycling waste.
India faces challenges in environmental protection. What are some of the biggest hurdles you see?
A significant challenge lies in bridging the gap between awareness and action. Many people lack a clear understanding of how environmental issues directly affect their lives. There is also a misconception that environmental protection is solely the responsibility of engineers or policymakers. The key here is education.
We need to equip people with the knowledge and tools to act in their everyday lives. This means explaining complex environmental issues in simple terms, focusing on practical solutions. For example, instead of just talking about the importance of energy conservation, we can show people how switching off lights in unoccupied rooms can save electricity. People must understand that saving electricity doesn’t mean only saving costs, but it primarily means saving natural resources.
You mentioned awareness as a key. How can you improve this?
Data helps us to make the invisible visible. One strategy is to set key performance indicators (KPIs) for environmental impact at each of our sites. These targets track metrics like energy and water consumption. By monitoring these KPIs closely, we can identify areas for improvement and track our progress over time.
Can you share a specific example of an environmental initiative undertaken by your team?
In 2023, we launched a comprehensive environmental awareness campaign targeting 2,000 of our employees in India. The campaign incorporated educational elements to empower employees to make informed choices. We provided practical tips on how to conserve energy and water in the workplace. This initiative proved highly successful, and we saw a significant increase in employee engagement in environmental issues.