Across time zones and country borders
“In the weeks and months that followed, we planned and discussed with an international project team of six how such a project could be implemented at Leadec sites around the world,” says Theresa Küster, who is responsible for marketing in Europe. The challenge also lay in the geographical scope. “We had limited possibilities from Germany to organize on-site activities,” says Theresa Küster, “so we approached our colleagues in the countries directly and made them ambassadors.” For example, colleagues from Marketing, Sales and Human Resources. Corina Hummel: “Without their contribution and support, the campaign would not have been possible on this scale.”
What also happened
The project team supported the local managers, for example, with information on safety rules and equipment, specially created posters and a channel on the employee app. And the closer the deadline came, the more momentum the project developed. After modest team registrations, intensive discussions and a great deal of persuasion at the beginning, the spark was finally ignited. In the third week of September, pictures of the activities were diligently posted on the app channel, quizzes were solved and knowledge articles on the topic of the environment were published.